30 Jul Social media for Healthcare: Why posting for patient online matters
While ranking on Google search is important, social media has become a solid foundation for reaching and connecting with patients on a more personal level. Social media marketing for healthcare allows you to appear on platforms like Facebook and Instagram, where people browse for services, read reviews, and even recommend healthcare providers.
But before clicking ‘post’, think about your content and when to actually put it up. At Viewpoint Healthcare Marketing, we specialise in social media for healthcare professionals and allied clinics. Our team can support you with developing content strategy, scheduling, and even brainstorming post ideas that align with your practice.
Why does social media matter in healthcare?
Most patients today are online. So, whether they are looking for a physiologist, a dentist, or a nearby clinic, they will most likely check their social media accounts. An active healthcare social media page adds credibility to your brand, which builds trust and encourages your patients to engage.
Deliver the right message: Thoughtful content planning
There are so many things to come up with when it comes to social media posting. Start with building brand awareness by introducing your services, your team and even your location. Then you may share healthcare tips, facts and even FAQs to help your audience relate and understand your practice.
When posting on social media, also consider the platform that you will be using so you can adjust the tone to align with your audience.
- Facebook: A great space to start building your community. Posting images and videos with your own branding will help your audience connect and remember.
- Instagram: Focus on posting eye-catching images and reels along with engaging captions. Using hashtags can also increase your reach and discoverability.
- LinkedIn: This is ideal for sharing professional updates. When posting on this platform, consider keeping your tone clear and concise to reflect professionalism.
At Viewpoint Healthcare Marketing we take time to understand your approach. Our social media marketing for healthcare ensures that every post will reflect your care and deliver the right message to your patients.
How to maximise social media engagement
The key to engaging with patients online is creating content for people who you want to show up for. Share updates that matter to them, like your operating hours, specialised services, or even getting to know your team to help them become confident in coming to your clinic.
If you have offerings, social media is the best platform to inform your local community. For example, dental clinics can highlight the accessibility and convenience of their parking space and reward kids who have just had their dental check-up. Running targeted paid ads can also help your clinic reach more targeted patients.
Ready to get online? Ask about our Social Media Marketing for Healthcare
Whether you want to introduce your clinic, showcase your expert care, or highlight good reviews from your patients, we’re here to help. Our experienced team will craft thoughtful, educational, and engaging content that connects you with patients while respecting healthcare advertising rules.
To learn more about our social media marketing services for healthcare businesses, contact Viewpoint Healthcare Marketing or book a free consultation today.