19 Dec Is Your Clinic Holiday-Ready? Here Are 5 Dental Marketing Tips to Get You Started
Christmas and New Year are just around the corner, which makes it a great time to reconnect with patients and encourage those last-minute bookings. For many people, this season is about feeling confident and photo-ready, and that often includes a brighter, healthier smile.
If your clinic has not refreshed its plan lately, these dental marketing Geelong tips will help you stay visible, build trust, and make it easier for patients to book.
1. Update your online profiles
Before patients book an appointment, most will search your clinic online. Make sure your key details are accurate everywhere your clinic appears.
Check and update your:
- Address, phone number, and website link
- Business hours and holiday opening times
- Google Business Profile, Facebook, and any other listings
Clear and consistent details help patients feel confident, and they help you show up in local search results.
2. Refresh your website for the season
Your website is often the final step before a booking. A simple seasonal update can make it feel more welcoming and encourage action.
Consider:
- A holiday banner on your homepage
- Highlighting holiday offers clearly
- Adding visible call-to-action buttons like “Book now” or “Call the clinic”
- Using a small popup only if it is easy to close
The goal is to keep it festive, but still clear and easy to navigate.
3. Keep your socials active
Social media is one of the easiest ways to stay top of mind during a busy season. Keep it simple and useful.
Ideas that work well:
- Seasonal dental care tips
- Quick reminders about check-ups before the year ends
- Friendly posts that promote your holiday offers
- Answering questions quickly through DMs and linking to your booking page
Consistent content builds familiarity, and familiarity drives bookings.
4. Run Holiday Dental Marketing Ads
Paid ads can be a smart way to reach patients who are actively looking for dental services at this time of year. They also help you reach new patients in your local area.
To keep ads effective:
- Use clear service-based messaging
- Include your location
- Send clicks to a specific booking page
- Test keywords such as “end of year dental check-up” or “holiday dental services”
Even a small campaign can lift enquiries if your targeting and message are clear.
5. Remind patients of their unused benefits
December is a key time for health fund reminders, and many patients simply forget to use their benefits before they reset.
A simple reminder can go a long way:
- Send a friendly email to your patient list
- Create a social post encouraging bookings before benefits expire
- Keep the tone helpful, not pushy
This type of message often drives fast action because it feels practical.
Partner with dental marketing agency in Geelong
The lead-up to the holidays is a great time to improve visibility and increase bookings, especially with a few quick updates across your website, social media, and ads.
Our experienced local healthcare marketing team can help you connect with more patients through customised dental marketing strategies. From creating content and running paid advertisements.
Get more patients this holiday season! Book a free consultation today with Viewpoint Healthcare Marketing.