19 Nov Paid Advertising for Healthcare: What Works Best for Your Practice
Reach more patients with the right healthcare marketing strategy
Before a patient walks into your clinic, there’s a good chance they’ve already looked you up online. They might have searched for symptoms, possible treatments, or local healthcare providers, and that’s where your clinic can stand out.
At Viewpoint Healthcare Marketing, we see this every day. Paid advertising is one of the most effective ways to put your practice in front of the right people at the right time. Here’s how it works and how a healthcare marketing agency can help.
What is paid advertising?
Paid advertising promotes your clinic on platforms such as Google, Facebook, YouTube, or other online spaces where your patients are active.
By setting a budget and targeting specific audiences or keywords, healthcare providers can appear in front of potential patients when they’re searching for solutions or local services.
Paid ads help you:
- Reach new patients faster
- Build awareness for your clinic
- Generate leads for appointments or consultations
Choosing the right campaign for your clinic
Google ads
When patients experience symptoms or look for specific treatments, they often search Google for answers. For example:
- “Back pain relief near me”
- “Wisdom tooth removal Geelong”
- “Local physiotherapist”
Running Google Ads with relevant keywords helps your clinic appear in these search results. With a strong strategy and targeted copy, you can reach patients who are ready to take action and book an appointment.
Social media ads
Unlike search-based ads, social media ads target users based on interests, behaviours, and demographics. For example, someone interested in fitness, wellness, or parenting may see a post about physiotherapy, dental care, or family health.
The right combination of message, design, and audience targeting can keep your clinic top of mind, even before patients are actively searching for care.
If you’re unsure which platform suits your goals, a healthcare marketing agency can help you test and refine both channels to see what delivers the best results for your practice.
What makes your clinic stand out
When it comes to healthcare advertising, success isn’t just about visibility — it’s about relevance and trust. Here are a few ways to make your campaigns stand out:
- Purpose-driven campaigns: Focus your message on what patients need and how your clinic helps.
- Personalised healthcare ads: Tailor your copy and visuals to specific groups, such as families, athletes, or professionals.
- Valuable health tips: Share helpful information that positions your clinic as a trusted source of advice.
- Local focus: Highlight your location and accessibility to attract nearby patients.
- Strong calls-to-action: Guide people clearly — whether it’s booking an appointment, making a call, or visiting your website.
When these elements align, your advertising builds awareness, trust, and patient engagement all at once.
Partner with a local healthcare marketing agency in Geelong
Running an effective campaign requires strategy, testing, and an understanding of healthcare compliance and patient behaviour.
At Viewpoint Healthcare Marketing, we specialise in creating and managing paid campaigns for clinics, medical centres, and allied health professionals. Our team takes time to understand your goals, your audience, and your unique services, developing ad strategies that attract real patients and deliver measurable results.
If you’re ready to take your healthcare marketing to the next level, we can help you build a campaign that connects and converts. Email us at info@viewpointdigitalmedia.com.au.