30 Oct 5 Common mistakes to avoid in healthcare marketing
Healthcare marketing is essential for building awareness, creating strong patient relationships, and growing your practice. But even the most well-meaning clinics can make mistakes that hold them back.
Here are 5 of the most common healthcare marketing mistakes and how to avoid them so you can build a trusted and successful brand.
1. Prioritising numbers over patients
Trying to target “everyone” rarely works. Just like medical care, every patient is unique, which means your marketing should be tailored to their needs and preferences.
What to do:
Research your patient base and where they usually look for healthcare services. Once you understand their behaviour, you can create strategies that align with your values and connect with your ideal patients.
2. Delivering unclear messages
Patients want more than treatment, they want to feel heard and understood. If your messaging isn’t clear, it can feel disconnected and lack compassion.
What to do:
Keep your message simple and direct. Focus on the problem your patients face and show how your services can help. Avoid technical language that overwhelms and instead highlight empathy and care.
3. Ignoring SEO (and local SEO)
If your practice isn’t showing up in search results, patients may never find you. Ignoring SEO means missing out on valuable opportunities to reach the right people.
What to do:
Optimise your website for relevant conditions, services, and keywords patients are searching for. Include local SEO terms like “Geelong physiotherapist” or “Geelong GP clinic” so patients in your area can discover your services.
4. Overlooking patient reviews
Credibility and trust are the foundations of healthcare. Ignoring reviews means missing a powerful tool that can influence patient decisions.
What to do:
Encourage satisfied patients to leave reviews on Google or social media. Positive testimonials strengthen your reputation and give new patients confidence in choosing your clinic.
5. Missing out on digital platforms
Social media is a powerful way to connect with patients, but many clinics avoid it because they’re unsure where to start.
What to do:
Stay consistent with your branding, logo, colours, tone, and templates, so patients recognise you instantly. Use social media to answer common questions, share helpful tips, and build familiarity with your practice.
Strengthen your healthcare marketing with Viewpoint
Avoiding these mistakes can strengthen your clinic’s credibility, attract more patients, and help your brand grow with confidence.
At Viewpoint Healthcare Marketing, we specialise in helping medical and allied health practices create effective strategies that resonate with patients and drive results.
Ready to grow your clinic? Book a free consultation today or email us at info@viewpointdigitalmedia.com.au.