11 Dec 5 Tips to Boost Your Healthcare Marketing During the Holidays
During the holidays, people often become more proactive about their health and wellbeing. From booking wellness treatments to catching up on dental visits, many are looking for ways to feel their best throughout the festive season.
This creates a valuable opportunity for healthcare providers to show up at the right time. With the right healthcare marketing strategies, you can stay visible, build trust, and encourage more bookings before the year wraps up.
Tip 1: Plan your holiday promotions
A strong holiday campaign starts with a clear plan. Decide what you want to promote, who it is for, and what action you want people to take. Planning early also helps you stay consistent during the busiest weeks.
If you are offering a seasonal promotion, connect it to what people are already thinking about. For example:
- “Celebrate the holidays with a brighter smile” for a teeth whitening offer
- “Start the new year pain-free” for a physiotherapy promotion
Tip 2: Add seasonal personality to your content
The holidays are a great time to keep things informative while adding warmth and personality. A few content ideas include:
- A holiday countdown with simple wellness tips
- Seasonal healthcare reminders
- Customised festive greetings from your team
Pair these with friendly visuals to help your clinic feel approachable and memorable.
Tip 3: Send seasonal emails that people actually read
Email is a powerful way to stay connected with existing patients. Keep your message clear, use a strong subject line, and include one simple call to action.
Tip: Plan your emails early and consider using a limited-time offer to encourage action, without overdoing urgency.
Tip 4: Refresh your photos and video content
Seasonal branding might be short, but it can leave a lasting impression. Sharing real moments builds familiarity, and that helps strengthen trust.
Ideas worth capturing:
- Behind-the-scenes moments in your clinic
- A team photo for holiday greetings
- A short video that explains your services or highlights a key offering
Tip 5: Run paid ads to boost holiday bookings
Paid ads can help you reach new patients quickly, especially when paired with a clear offer and a simple call to action. Promote your seasonal service, include your location, and make it easy for people to book or enquire.
Even a small campaign can make a big difference when it is targeted to the right audience.
Get holiday bookings with Viewpoint Healthcare Marketing
There are plenty of ways to strengthen your holiday presence, and the best results usually come from a plan that feels consistent and clear. If you want support, our team can tailor healthcare marketing strategies that align with your clinic’s brand and resonate with local patients.
By partnering with a healthcare marketing agency in Geelong like Viewpoint, you can build stronger relationships with your community and remind patients that looking after their health is one of the best gifts they can give themselves this season.
Ready to bring in new appointments? Give our team a call or email us at info@viewpointdigitalmedia.com.au.